Dentist Marketing: Ed O' Keefe on How to Keep a Constant Flow of Patients in Your Practice
As a dentist marketing consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist marketing. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer ( and it doesn't matter if he has been a dentist for a very long time working hard in the trenches providing great service ). I am going to share with you 4 strategies on how to deal with such a challenge in dentist marketing. Following these strategies will help you to go for success in your business.
Strategy 1: Create A Constant Stream Of Patients!
In dentist marketing, your job is to create a constant stream of specific high quality new patients. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations ( and they refer as well), it is considered as a good start. Keep in mind that it doesn't matter how long you've been in the business, you always have to keep new fresh patients coming in.
Strategy 2: Reactivate Existing Patients!
The inactive and unfinished treatment base is the hidden goldmine within your practice. So advise my clients to go after this hidden goldmine. How do you do this in dentist marketing ? By doing it in four ways:
send out 3-step to 4-step direct mail campaign
offer your patients credits towards any cosmetic dentistry (whitening,etc)
do voice broadcast to your patient's home or phone calls (works tremendously)
use e-mails as a multimedia approach
Strategy 3: Create A Referral System!
The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. However, you should put in mind that if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. In dentist marketing the team has a responsibility and accountability for those results.
Strategy 4: Get Patients To Choose More Of Your Services!
The last thing you need to know is that you should get existing patients to choose more services from you. Whether you do an Invisalign, implants, TMJ, veneers, etc.... it doesn't matter. You think your patients know this stuff because it's your life, but they really don't. They are just too busy with their own lives. What I advise my clients to do is that if they have new services, pick one or two services a month that they want to promote through their newsletter or postcard or even e-mail. In dentist marketing, it is important that you make sure that you remind your patients of the other services that you have. With this, two things will happen: you get more patients to choose more of your services (which is a positive thing), and you get more word of mouth by just talking to your existing patients about the services that you have and the problems they solve. Doing this will let existing patients refer people more often.
So always remember these strategies as you go on with your dentist marketing business. These strategies will not only give you a constant flow of patients, it will also help you to achieve success in your business as well!
I invite you to visit our website at www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.
Article Source: ArticlesBase.com - Dentist Marketing: Ed O' Keefe on How to Keep a Constant Flow of Patients in Your Practice